For Brick Visual, it was an interesting challenge, as they were commissioned by several companies to work on proposals (one of the projects was a winner, while the others came second and third). Oslo’s city council organized a competition for prestigious architect studios, asking them to design the stations of a metro line. One of Brick Visual’s recent project shows this storytelling approach in practice. If you look closely, you can easily see how the placement and even the direction of the characters leads the eye. If done right, style and the forms of representation are not without purpose artistic principles, such as composition, contrast, and the use of foreground and background are all consciously conceived on Brick Visual’s images. Art is a great tool to create this kind of connection between the viewer and the architect. Great design considers their context and future use, while visualizations should create a narrative that tells stories and speaks in a language that is easy to understand. Visualizing architecture is not just about displaying buildings on their own. This kind of approach helps create immersive and even multi-sensory experiences that resonate with the viewer for a long time. While its capacity has increased, Brick Visual’s work remains detailed and expressive, like a boutique studio’s.īrick Visual has developed a recognizably distinctive style that displays architecture in a highly artistic manner. Nowadays, in 2018, more than 65 professionals work at Brick Visual reflecting an industry that’s exponentially expanding. They shared a vision of the profession’s future and a language they built their whole production pipeline on, this was Autodesk’s 3ds Max. Six years ago Brick Visual was a small company of only three young architects who were self-taught in architectural visualization. We see ourselves as translators, who let people glimpse into the built future and make architecture designs understandable, human-centered and easily approachable. Just as communication takes many forms, we also use different tools and skills as well, to “talk” about architecture. “We are communicating architecture – this is the simplest way to describe our mission and work. Artfully Communicating Architecture – Autodesk 3ds Max published an article and a case study about us and our workflows.
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